Postgraduate Certificate in Business Management (PGCertBM) - Digital Marketing
Lead the evolution. Drive digital marketing transformation. Talk to an AdvisorApply NowPostgraduate Certificate in Business Management (PGCertBM) - Digital Marketing
Lead the evolution. Drive digital marketing transformation. Talk to an AdvisorApply NowBUSINESS SCHOOL
PGCertBM in Digital Marketing
Are you ready to shape the future of marketing and drive business growth?
This PGCertBM in Digital Marketing is more than a degree— it is your first step on a transformative journey towards becoming a strategic leader who harnesses the power of digital platforms, data, and creativity to deliver impactful marketing solutions in a rapidly changing business landscape.
Entry Requirements
A relevant Bachelor’s degree
Duration
1 year part-time
Next Start Dates
2026 Quarter 2: Classes start 13 April.
Applications close 30 March 2026.
Full Programme Fees
60 pts: $5,481.60*
Note: A relevant degree may be in arts, business, creative arts and industries, education, engineering, health and medical sciences, law, sciences, or technology.
Disclaimer: *The programme fees are indicative and estimates only. Fees are set in advance of each calendar year and will be updated on this webpage. Fees are inclusive of 15% GST, but do not include the Student Services Fee, course books, travel and health insurance, or living costs. Fees will be confirmed upon completion of enrolment into courses.
Why is this programme right for you?
The University of Auckland’s PGCert in Digital Marketing is an pathway to the MBM in Digital Marketing, for those who do not meet the entry requirements for the full Masters.
Tailored for aspiring marketers and professionals looking to elevate their careers in the digital space, the MBM in Digital Marketing provides the basis to master essential areas such as digital strategy, data analytics, and emerging technologies, while exploring the impact of Generative AI on digital marketing.
Combining theoretical knowledge with practical applications, you will be equipped to create, implement and manage effective digital marketing strategies that align with broader business objectives.
Importantly, you will engage with the principles of the Te Tiriti o Waitangi, ensuring that your practice is grounded in respect and understanding for Māori culture, principles and values, and supports equitable outcomes for all.
What are the key benefits?
1. Future-Focused Curriculum:
Develop critical skills in creating, implementing, and managing effective digital marketing strategies enhanced by GenAI for a competitive edge.
2. Staircase into the Masters:
Through achieving academic capability in the PGCertBM in Digital Marketing, you can then transition into completing the courses necessary for the 180-point Master of Business Management programme.
3. Career-Ready Skills for Impactful Roles:
Showcase your skills and achievements by creating a comprehensive portfolio during your studies, through practical assessments and projects.
5. Flexible, Engaging Online Learning:
The 100% online format enables working professionals to study at their own pace, supported by advanced digital tools, optional interative discussions, and peer collaborations.
6. Strong Industry Connections:
Learn from leading academics and industry professionals and benefit from invaluable networking opportunities.
7. Agility and Adaptability:
Learn to navigate and lead within a rapidly changing environment, equipping you with the tools to address emerging business challenges with agility.
Programme Structure
The PGCertMBM in Digital Marketing consists of four 15-point courses that are part of the MBM.
Postgraduate Certificate in Business Management in Human Resource Management courses:
60 points from:
BUSMAN 702 Contemporary Marketing
BUSMAN 720 Digital Marketing Strategies
BUSMAN 707 Business Analytics
BUSMAN 722 Digital Branding and Advertising
BUSMAN 723 Advanced Marketing Strategy
Progressing on to the Masters
To complete the 180-point MBM in Digital Marketing after the PGCertBM, students will have to complete Part I and Part III as listed below.
MBM Part I – Core Courses
60 points:
BUSMAN 701 Managing People and Organisations
BUSMAN 702 Contemporary Marketing
BUSMAN 703 Financial Decision-making
BUSMAN 704 Supply Chain Management
MBM Part III – Applied Knowledge Courses
In Part III, students will be expected to demonstrate that they have an advanced and integrated understanding of a complex body of knowledge and have the ability to apply this independently in a range of professional practice contexts.
60 points:
BUSDEV 780 Personal and Team Leadership
BUSMAN 710 Consultancy Practice
BUSMAN 751 Consultancy Project in Digital Marketing
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