Master of Business Management (MBM) in Digital Marketing
Lead the evolution. Drive Digital Marketing Transformation. Talk to an AdvisorApply Now
Who is this programme for?
This programme is designed for marketing professionals, business strategists, and career changers looking to advance in digital marketing leadership or transition into data-driven marketing roles. It is ideal for those with experience in marketing, communications, sales, or media, as well as professionals from other industries looking to develop expertise in digital strategy, content marketing, and AI-powered marketing innovation.
Master of Business Management (MBM) in Digital Marketing
Lead the evolution. Drive Digital Marketing Transformation. Talk to an AdvisorApply NowWho is this programme for?
This programme is designed for marketing professionals, business strategists, and career changers looking to advance in digital marketing leadership or transition into data-driven marketing roles. It is ideal for those with experience in marketing, communications, sales, or media, as well as professionals from other industries looking to develop expertise in digital strategy, content marketing, and AI-powered marketing innovation.
BUSINESS SCHOOL
MBM in Digital Marketing
Are you ready to shape the future of marketing and drive business growth?
The MBM in Digital Marketing is more than a degree—it’s your gateway to becoming a strategic leader who can harness the power of digital platforms, data, and creativity to deliver impactful marketing solutions in a rapidly changing business landscape.
What are the key benefits?
Hands-on and Future-Focused Curriculum:
Develop critical skills in creating, implementing, and managing effective digital marketing strategies, with a focus on GenAI, to gain a competitive edge.
Real-World Consultancy & Portfolio Development:
Gain practical experience through a consultancy project, facing real-world strategic challenges. Showcase your skills and accomplishments by creating a portfolio of your experiences during your studies. .
Accessible and Flexible Online Learning:
The 100% online format enables working professionals to study at their own pace while accessing robust support through advanced AI tools for self-directed learning, live discussions, and peer collaborations.
Entry Requirements
A relevant Bachelor’s degree with a minimum GPA of 4.0 in at least 90 points of advanced courses.
Duration
3 years part-time or 1.5 years accelerated part-time option available
Next Start Dates
2026 Quarter 2:
13 April 2026
Full Programme Fees
180 pts: $17,431*
Note: A relevant degree may be in arts, business, creative arts and industries, education, engineering, health and medical sciences, law, sciences, or technology.
Disclaimer: *The programme fees are indicative and estimates only. Fees are set in advance of each calendar year and will be updated on this webpage. Fees are inclusive of 15% GST, but do not include the Student Services Fee, course books, travel and health insurance, or living costs. Fees will be confirmed upon completion of enrolment into courses.
Download the brochure
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Programme Brochure
Why is this programme right for you?
The University of Auckland’s MBM in Digital Marketing prepares you to thrive in a fast-paced, dynamic industry where creativity meets data-driven decision-making. This cutting-edge programme is tailored for aspiring marketers and professionals looking to elevate their careers in the digital space. You will master essential areas including:
- Generative AI Integration: Learn prompt engineering frameworks and critical evaluation of GenAI outputs (accuracy, bias, strategic fit).
- Emerging AI: Introduction to agentic AI and workflow automation reflecting current industry practice.
- Platform Expertise: Hands-on experience with the latest AI tools and innovative applications of augmented reality (AR) and virtual reality (VR)
- Ethical Considerations: Study modules include practical applications of AI tools, emphasizing effective use along with ethical and responsible deployment in marketing communications.
- Digital Innovation: Explore emerging digital platforms and analyse how they can be used to foster meaningful customer relationships.
Recognised for its innovative approach, our pioneering metaverse marketing module has gained acclaim within the international education community, highlighted as an exemplary model in the 2023 Teaching and Learning Horizon Report.
Not ready to commit to a full Master’s degree?
Start with one course. Continue when you’re ready.
Whether you’re exploring your next move or not yet ready to commit to the full MBM, these standalone courses give you a practical, credit-bearing option with the flexibility to continue into the full degree later. An added benefit of completing these courses is that it unlocks the opportunity to specialise in Digital Marketing, offering you a flexible pathway to enhance your career prospects.
Programme Structure
The MBM comprises three parts. Part I: 60 points of core courses, Part II: 60 points of courses in a chosen specialisation, Part III: two 15 point courses and a 30-point capstone project. In Part III students will be expected to demonstrate that they have an advanced and integrated understanding of a complex body of knowledge and have the ability to apply this independently in a range of professional practice contexts.
Digital Marketing specialisation:
Part I
60 points:
BUSMAN 701 Managing People and Organisations
BUSMAN 702 Contemporary Marketing
BUSMAN 703 Financial Decision-making
BUSMAN 704 Supply Chain Management
Part II
60 points:
BUSMAN 720 Digital Marketing Strategies
BUSMAN 707 Business Analytics
BUSMAN 722 Digital Branding and Advertising
BUSMAN 723 Advanced Marketing Strategy
Part III
60 points:
BUSMAN 780 Personal and Team Leadership
BUSMAN 710 Consultancy Practice
BUSMAN 751 Consultancy Project
Looking for Pathway Options?
If you don’t think you meet the entry requirements outlined at the top of the page, we have designed pathways to ensure this programme is still accessible for you.
- If you have a Bachelor’s degree, you can proceed by completing 60 points in the Postgraduate Certificate in Business Management with a minimum GPA of 4.0.
- If you do not have a Bachelor’s degree, enquire about our Postgraduate Diploma in Business and its Business Management specialisation.
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