Product Management
Get started in the world of product management through an applied, industry-informed learning experience. Enquire NowTalk to an AdvisorProduct Management
Get started in the world of product management through an applied, industry-informed learning experience. Enquire NowTalk to an AdvisorRecommended Background
No specific experience or qualifications required.
University Entrance (or equivalent required for admission)
Only available to NZ and Australian citizens and permanent residents over 20 years old..
Duration
11 weeks
Next start dates
12 January 2026 (2026 Quarter One)
Enrolment closes one week before the course starts. Apply early to secure your spot.
Domestic Fees*
$1,370.40 (estimate)
Why is this course right for you?
This course is part of the Master of Business Management (MBM) and may also be taken as a course-only study option.
This course provides a practical and relatable context for applying core frameworks, tools, and decision-making practices by following the simulated journey of a newly hired product associate at a SaaS company, specialising in AI-driven customer support. Students will build a professional product management portfolio by completing a sequence of real-world artefacts that demonstrate their learning and professional growth.
Upon completion, students who wish to progress their studies further towards a formal qualification may count this course towards the Master of Business Management in Product Management (entry criteria and time limits apply).
Programme Structure
In this course, you will explores how product managers execute strategy, manage product portfolios, harness customer insights, prioritise development, and foster cross-functional collaboration.
Students will create and effectively communicate key product management artefacts while developing and justifying evidence-based product strategies using industry-standard frameworks, accounting for market dynamics, organisational constraints, and stakeholder interests.
Course Modules & Assignments
- Module 1: Introduction to Product Thinking and the PM Role
- Module 2: Developing Product Strategy
- Assignment 1: Product Strategy Memo
- Module 3: Understanding Customers
- Module 4: Roadmaps, Prioritisation, and Value Delivery
- Assignment 2: Customer Insight & Roadmap Plan
- Module 5: Go-to-Market Strategy and Product Leadership
- Module 6: Synthesis, Reflection, and Final Portfolio
- Assignment 3: Final Portfolio
Upon successful completion of the course you will:
- Be awarded with 15 credit points from the University of Auckland
- Have the option to take your credit into the MBM (entry criteria and time limits apply)
Frequently asked questions about this course
Application FAQs
What are the entry requirements?
This course is designed for working professionals. To be admitted you must meet the requirements to study at a New Zealand University (e.g. through University Entrance or an alternative entrance pathway).
Is the course fee a one-off lump sum?
Yes, the course fee is a one-off sum.
Studying FAQs
Can I study the course in my own time? Is it suitable for those working full-time?
Yes. You can study at a time that suits you (within the allocated course dates). University of Auckland Online courses are designed for working professionals. They are flexible yet structured to help you gain the knowledge in the time you have.
How is the course structured?
The course will run over 10 weeks and will comprise of weekly modules. Further details on the course structure can be found under the ‘Course Structure’ section further up on this page.
Assessment FAQs
How will I be assessed?
Learners will be assessed through a combination of activities that address the learning objectives from each of the modules in the course. Further details can be found under the ‘Course Structure’ section further up on this page.
Benefits FAQs
What is a Certificate of Proficiency (CoP)?
A Certificate of Proficiency (CoP) is a course-only study option that allows you to take a course at the University of Auckland, without studying a full programme. It is a good option for those who want to study short-term or to test whether a subject is something they wish to pursue more of in the future.
Does the course enable me to take further study at the University?
If you decide to progress your studies further towards a full qualification, you can apply to reassign the points from your CoP to the MBM (entry criteria and time limits apply).
How many course credits will I attain upon completion of the course?
Upon completion of the course, you will be awarded with 15 credit points from the University of Auckland.
Do I get a certificate at the end?
As a Certificate of Proficiency is not a formal qualification, you will not be able to graduate with it or receive a graduation certificate. Your results will be recorded on your official academic transcript, providing evidence of your study.
Enquire Now
(Takes less than 1 minute)
Get personalised advice and updates on scholarships, application deadlines and flexible online options direct from our team.
Fields marked with * are required.
